Passend zur Frankfurter Buchmesse dürfen wir eine spannende Veröffentlichung in unserem Hause ankündigen. Giovanni Vindigni wird seinen Titel "Organisation and Management of information processes in the German games industry" im Cuvillier Verlag publizieren.
Die deutsche Games-Branche
Especially in the games industry, which is based on software technology, there appears to be potential for customer integration (i.e. regarding new product ideation and invention in the form of game development), and this characterises the quantitative and qualitative potential for corporate success. On the demand side, taking into account the uses-and-gratifications approach, web semantic customer integration has increasingly led to customers possessing increasingly individualised requirements. As a consequence, companies now find themselves exposed to the conflicting phenomenon of media being no longer purely appositive (i.e. in the sense of a communication-enhancing function), as instead, the media resource now has to be regarded as representative immersion and reception. From a scientific and practice-oriented perspective, the present study substantiates the phenomenon of Web 3.0 in the industrial environment 4.0 (i.e. ‘Industry 4.0’), customer interdependencies with reference to self-conceptual influential and motivational structural immanencies, and their connotation for integration within the development of new products (i.e. with focus on the German-speaking games industry). This customer integration requires brand and community management that implements corresponding evaluation and control measures as a promoter function. Customer review and recommender systems thus play a rather important role in the games industry.