Cuvillier Verlag

35 Jahre Kompetenz im wissenschaftlichen Publizieren
Internationaler Fachverlag für Wissenschaft und Wirtschaft

Cuvillier Verlag

De En Es
Food Quality from the Consumer’s Perspective: An Empirical Analysis of Perceived Pork Quality

Printausgabe
EUR 36,00 EUR 34,20

E-Book
EUR 25,20

Food Quality from the Consumer’s Perspective: An Empirical Analysis of Perceived Pork Quality

Carola Grebitus (Autor)

Vorschau

Inhaltsverzeichnis, Datei (33 KB)
Leseprobe, Datei (71 KB)

ISBN-13 (Printausgabe) 3867274959
ISBN-13 (Printausgabe) 9783867274951
ISBN-13 (E-Book) 9783736924956
Sprache Englisch
Seitenanzahl 274
Auflage 1
Band 0
Erscheinungsort Göttingen
Promotionsort Kiel
Erscheinungsdatum 22.01.2008
Allgemeine Einordnung Dissertation
Fachbereiche Wirtschaftswissenschaften
Schlagwörter Lebensmittelqualität, Schweinefleisch, Wahrnehmung, Informationsökonomie, Qualitätsindikatoren, Verbraucherbefragung, Lebensmitteleinzelhandel, Concept Mapping, Netzwerkanalyse, Zähldatenanalyse, Ordered Logit Analyse.
Beschreibung

This thesis analyses food quality in general and pork quality in particular from the consumer’s perspective, combining consumer behaviour research and the economics of information approach. Based on the assumption that consumers’ stored quality information is activated at the point of sale to perceive quality and make purchase decisions the theory of cognitive structures was applied. To uncover stored information the approach of concept mapping was used to investigate which pork quality information are stored in consumers’ memory. Therefore, 260 private households were interviewed in 2004 with regard to pork consumption patterns and quality perception. Results show that consumers relate intrinsic quality cues strongly with experience quality attributes and extrinsic quality cues strongly with credence quality attributes. In 2005 a second survey was accomplished at the point of sale (n=767) to investigate the impact of quality information used by consumers to make the pork purchase decision. Results show that at the point of sale the extrinsic quality cue ‘seal of approval’ is used if consumers purchase their pork at small supermarkets, use household leaflets to make purchase decisions, are older customers and have a higher income level. Overall, the thesis is of practical relevance for the agribusiness as the results assist food industry and food retailers to offer consumer-oriented food quality.