Las cookies nos ayudan a ofrecer nuestros servicios. Al utilizar nuestros servicios, aceptas el uso de cookies.
De En Es
Kundenservice: +49 (0) 551 - 547 24 0

Editorial Cuvillier

Publicaciones, tesis doctorales, capacitaciónes para acceder a una cátedra de universidad & prospectos.
Su editorial internacional especializado en ciencias y economia

Editorial Cuvillier

Premiumpartner
De En Es
Titelbild-leitlinien
Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

Impresion
EUR 34,00

E-Book
EUR 23,80

Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

A Qualitative Study on Sporting Goods Industry

Thomas Roßberger (Autor)

Previo

Indice, PDF (34 KB)
Lectura de prueba, PDF (92 KB)

ISBN-13 (Impresion) 9783736990340
ISBN-13 (E-Book) 9783736980341
Idioma Inglés
Numero de paginas 152
Laminacion de la cubierta mate
Edicion 1. Aufl.
Lugar de publicacion Göttingen
Fecha de publicacion 11.11.2015
Clasificacion simple Tesis doctoral
Area Economía
Palabras claves Customer Segmantation, Distribution Channel Segmentation, Strategy, Sporting Goods Industry
URL para pagina web externa http://www.esm-academy.de
Descripcion

The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.