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Leitlinien Unfallchirurgie
5. Auflage bestellen |
Indice, PDF (34 KB)
Lectura de prueba, PDF (92 KB)
ISBN-13 (Impresion) | 9783736990340 |
ISBN-13 (E-Book) | 9783736980341 |
Idioma | Inglés |
Numero de paginas | 152 |
Laminacion de la cubierta | mate |
Edicion | 1. Aufl. |
Lugar de publicacion | Göttingen |
Fecha de publicacion | 11.11.2015 |
Clasificacion simple | Tesis doctoral |
Area |
Economía
|
Palabras claves | Customer Segmantation, Distribution Channel Segmentation, Strategy, Sporting Goods Industry |
URL para pagina web externa | http://www.esm-academy.de |
The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.