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Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

Printausgabe
EUR 34,00

E-Book
EUR 23,00

Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

A Qualitative Study on Sporting Goods Industry

Thomas Roßberger (Autor)

Vorschau

Inhaltsverzeichnis, PDF (34 KB)
Leseprobe, PDF (92 KB)

The modern term of segmentation in marketing and sales can be observed in markets all over the world. In many established European markets a hyper-segmentation (Perez, 2008; Berghoff, 2007) is surpassing this development already. The term of hyper-segmentation expresses the tendency of a market allocation in too many subsegments or small niches. Facing a highly competitive market environment, producers are confronted with limited or declining market shares as well as constant pressure on product prices and costs. ‘Blue Oceans’ (Kim & Mauborgne, 005), thestill unexploited markets, are the desire of any sales oriented company. Discovering these Blue Oceans is demanding and entering them requires a considerable initial funding.

ISBN-13 (Printausgabe) 9783736990340
ISBN-13 (E-Book) 9783736980341
Sprache Englisch
Seitenanzahl 152
Umschlagkaschierung matt
Auflage 1. Aufl.
Erscheinungsort Göttingen
Erscheinungsdatum 11.11.2015
Allgemeine Einordnung Dissertation
Fachbereiche Wirtschaftswissenschaften
Schlagwörter Customer Segmantation, Distribution Channel Segmentation, Strategy, Sporting Goods Industry
URL zu externer Homepage http://www.esm-academy.de