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Hard Copy
EUR 34.00
E-book
EUR 23.80
Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm
A Qualitative Study on Sporting Goods Industry
Thomas Roßberger (Author)Preview
Table of Contents, PDF (34 KB)
Extract, PDF (92 KB)
| ISBN-13 (Hard Copy) | 9783736990340 |
| ISBN-13 (eBook) | 9783736980341 |
| Language | English |
| Page Number | 152 |
| Lamination of Cover | matt |
| Edition | 1. Aufl. |
| Publication Place | Göttingen |
| Publication Date | 2015-11-11 |
| General Categorization | Dissertation |
| Departments |
Economics
|
| Keywords | Customer Segmantation, Distribution Channel Segmentation, Strategy, Sporting Goods Industry |
| URL to External Homepage | http://www.esm-academy.de |
