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Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

Hard Copy
EUR 34.00

E-book
EUR 23.80

Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm

A Qualitative Study on Sporting Goods Industry

Thomas Roßberger (Author)

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Extract, PDF (92 KB)

ISBN-13 (Hard Copy) 9783736990340
ISBN-13 (eBook) 9783736980341
Language English
Page Number 152
Lamination of Cover matt
Edition 1. Aufl.
Publication Place Göttingen
Publication Date 2015-11-11
General Categorization Dissertation
Departments Economics
Keywords Customer Segmantation, Distribution Channel Segmentation, Strategy, Sporting Goods Industry
URL to External Homepage http://www.esm-academy.de