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Leitlinien Unfallchirurgie
5. Auflage bestellen |
Indice, PDF (120 KB)
Lectura de prueba, PDF (210 KB)
In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).
ISBN-13 (Impresion) | 9783736992887 |
ISBN-13 (E-Book) | 9783736982888 |
Idioma | Inglés |
Numero de paginas | 250 |
Laminacion de la cubierta | mate |
Edicion | 1. Aufl. |
Lugar de publicacion | Göttingen |
Lugar de la disertacion | Potsdam |
Fecha de publicacion | 07.07.2016 |
Clasificacion simple | Tesis doctoral |
Area |
Teoría de la empresa
|
Palabras claves | Business Model, Business Model Innovation, Systems Thinking, Action Case Study |