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Editorial Cuvillier

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Editorial Cuvillier

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New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

Impresion
EUR 24,90

E-Book
EUR 17,43

New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies (Tienda española)

Bastian Halecker (Autor)

Previo

Indice, PDF (120 KB)
Lectura de prueba, PDF (210 KB)

ISBN-13 (Impresion) 9783736992887
ISBN-13 (E-Book) 9783736982888
Idioma Inglés
Numero de paginas 250
Laminacion de la cubierta mate
Edicion 1. Aufl.
Lugar de publicacion Göttingen
Lugar de la disertacion Potsdam
Fecha de publicacion 07.07.2016
Clasificacion simple Tesis doctoral
Area Teoría de la empresa
Palabras claves Business Model, Business Model Innovation, Systems Thinking, Action Case Study
Descripcion

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).