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New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

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EUR 24,90

E-Book
EUR 17,40

New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

Bastian Halecker (Autor)

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Inhaltsverzeichnis, PDF (120 KB)
Leseprobe, PDF (210 KB)

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

ISBN-13 (Printausgabe) 9783736992887
ISBN-13 (E-Book) 9783736982888
Sprache Englisch
Seitenanzahl 250
Umschlagkaschierung matt
Auflage 1. Aufl.
Erscheinungsort Göttingen
Promotionsort Potsdam
Erscheinungsdatum 07.07.2016
Allgemeine Einordnung Dissertation
Fachbereiche Betriebswirtschaftslehre
Schlagwörter Business Model, Business Model Innovation, Systems Thinking, Action Case Study