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New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

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New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

Bastian Halecker (Author)

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ISBN-13 (Hard Copy) 9783736992887
ISBN-13 (eBook) 9783736982888
Language English
Page Number 250
Lamination of Cover matt
Edition 1. Aufl.
Publication Place Göttingen
Place of Dissertation Potsdam
Publication Date 2016-07-07
General Categorization Dissertation
Departments Business economics
Keywords Business Model, Business Model Innovation, Systems Thinking, Action Case Study
Description

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).