Die Kunst der Resilienz: Warum Fitness für Unternehmer kein Luxus, sondern ein echter Erfolgsfaktor ist

Fit in Business: Effective Fitness for Entrepreneurs
Constant availability, intense pressure to perform and strategic decisions every minute: the day-to-day lives of female entrepreneurs, executives and the self-employed demand absolute peak performance on a daily basis. At Cuvillier Verlag, we are delighted to present a publication that addresses precisely this issue and shows how to strike a balance between business success and physical resilience.

In the practice-oriented book Fit in Business, our author Enrico Maggi, MBA, explores how targeted fitness programmes for entrepreneurs can tangibly boost performance, concentration and resilience in everyday working life. As a qualified personal trainer and certified yoga teacher, he brings not only a solid theoretical foundation but, above all, valuable practical experience gained from working with several thousand participants. The concept behind “Fit im Business” is based on years of coaching, as well as group and one-to-one sessions.

Fit in Business: Between Extreme Sports, Leadership and Mount Everest
What distinguishes successful leaders who perform at the highest level for decades from those who are on the verge of burnout? The answer often lies in a holistic life balance, because effective fitness for entrepreneurs ensures long-term performance. Enrico Maggi knows exactly what he is writing about. The book Fit in Business does not offer purely theoretical treatises, but rather the result of years of practical experience, both personally and within a corporate context.

The traces of his personal journey and his passion for endurance sport are manifold:

• Ironman Austria: As a long-standing swim course director, he knows the mental and physical limits of top performers first-hand.

• Mount Everest Base Camp: During this trekking expedition, he delved deeply into the topics of mental strength, recovery, yoga and breathing techniques.

• The Tyrolean Glacier Brunch: A networking event organised by him, at which over 1,000 participants have now experienced first-hand the combination of nature, inspiration and business exchange.

Science Meets Workplace Health Management: How Fitness Works for Entrepreneurs
This comprehensive guide, based on in-depth courses at the Vitalakademie Österreich, breaks down complex findings from sports science into terms relevant to the often hectic daily life of an entrepreneur. Anyone wishing to stay fit in business will find this book offers fascinating insights into effective methods for keeping the body – their most important tool – healthy:

• Physiological analysis: How does regular physical activity directly affect blood flow to the brain and cognitive flexibility?  

• Focus on time management: How can highly efficient training methods such as HIIT (High-Intensity Interval Training) or short micro-workouts be seamlessly integrated into a tightly scheduled working day?  

• The mental component: Scientifically backed breathing exercises and mindfulness techniques that noticeably calm the nervous system during stressful periods.

The myth of the perfect schedule: Why prevention changes lives. Many self-employed people put off addressing the issue of health. Yet the science is clear: according to current recommendations, even moderate amounts of exercise each week are enough to drastically reduce the risk of chronic lifestyle-related diseases. Holistic fitness for entrepreneurs pays off straight away: even those who start later in life benefit immediately from the preventative effects.

Enrico Maggi’s book is not about preparing for a marathon, but about maintaining long-term ability to work and quality of life. A structured 12-week training plan in the book shows readers, step by step, the path to a more active lifestyle – the perfect companion for getting off to a sustainable start in business and tailoring the plan to suit your own schedule.

About the author Enrico Maggi, MBA – fitness expert for entrepreneurs
Enrico Maggi, born Wolfgang Enrico Maggi in 1980 in Villach, now lives and works in the Wilder Kaiser region of Tyrol. He is a family man, entrepreneur, author, networker and sportsman. He has been self-employed for over 25 years and knows exactly how essential fitness is for entrepreneurs in practice. He specialises in particular in the B2B and B2C sectors, focusing on establishing, developing and maintaining strategic relationships. His professional roots lie in project and property finance – an industry in which trust, clarity and long-term partnerships are crucial.
You can find in-depth insights into his work, as well as personal reflections, on his author page at www.enricomaggi.com/autor/. On his YouTube channel, B2B-Quickie, you’ll also find short, honest and practical ‘business quickies’ featuring real entrepreneurs, in which the topic of staying fit in business regularly features.

Rediscover your own potential now
The book Fit im Business is an invitation to all innovators, founders and executives to take responsibility for their own health and safeguard a company’s most important asset: themselves. Consistent fitness for entrepreneurs is not a luxury, but an investment in your future.

The first edition (2026) of the book is now available from Cuvillier Verlag. Invest in your resilience and start your personal transformation today!