Weibliche Auto-Kultur: Rückblick, Einblick und Ausblick (Volume 1) (English shop)

Bild- und fotogestützte Ergebnisse einer qualitativen Studie

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The Kompetenzzentrum Frau und Auto is an interdisciplinary research group that investigates the wishes and needs of female drivers from the perspectives of the fields of marketing / market research, design, social work, and manufacturing and design engineering.

In October and November 2007, a total of 81 women of all age and occupational groups were interviewed in a qualitative survey about their first car, the car they currently drive, and their dream car.

A standardised moderation guide was used to moderate the interviews. The survey was conducted by students in the marketing seminar of the Hochschule Niederrhein, FB Wirtschaftswissenschaften.

Volume 1: Weibliche Auto-Kultur: Rückblick, Einblick und Ausblick

Volume 2: Auswirkungen von Stil-Präferenzen

Volume 3: Auto-Tunerinnen

Volume 4: Fahrerinnen klassischer Fahrzeuge

Volume 5: Auto und Geschwindigkeit

Volume 6: Einfluss von Kindern und Jugendlichen auf den Autokauf der Eltern

Volume 7: Nutzerprofile