Cuvillier Verlag GmbH
| Departments | |
|---|---|
| Book Series (99) |
1418
|
| Nachhaltigkeit |
3
|
| Gesundheitswesen |
3
|
| Humanities |
2421
|
| Natural Sciences |
5433
|
| Engineering |
1827
|
| Common |
97
|
| Common | 90 |
| Equestrian sports | 6 |
|
Leitlinien Unfallchirurgie
5. Auflage bestellen |
|
Advanced Search
Weibliche Auto-Kultur: Rückblick, Einblick und Ausblick (Volume 1) (English shop)
Bild- und fotogestützte Ergebnisse einer qualitativen Studie
Doris Kortus-Schultes (Author)Preview
Table of Contents, Datei (18 KB)
Extract, Datei (35 KB)
The Kompetenzzentrum Frau und Auto is an interdisciplinary research group that investigates the wishes and needs of female drivers from the perspectives of the fields of marketing / market research, design, social work, and manufacturing and design engineering.
In October and November 2007, a total of 81 women of all age and occupational groups were interviewed in a qualitative survey about their first car, the car they currently drive, and their dream car.
A standardised moderation guide was used to moderate the interviews. The survey was conducted by students in the marketing seminar of the Hochschule Niederrhein, FB Wirtschaftswissenschaften.
Volume 1: Weibliche Auto-Kultur: Rückblick, Einblick und Ausblick
Volume 2: Auswirkungen von Stil-Präferenzen
Volume 3: Auto-Tunerinnen
Volume 4: Fahrerinnen klassischer Fahrzeuge
Volume 5: Auto und Geschwindigkeit
Volume 6: Einfluss von Kindern und Jugendlichen auf den Autokauf der Eltern
Volume 7: Nutzerprofile
| ISBN-13 (Printausgabe) | 3867276560 |
| ISBN-13 (Hard Copy) | 9783867276566 |
| ISBN-13 (eBook) | 9783736926561 |
| Language | German |
| Page Number | 28 |
| Edition | 1 Aufl. |
| Book Series | Kompetenzzentrum Frau und Auto |
| Volume | 1 |
| Publication Place | Göttingen |
| Publication Date | 2008-07-21 |
| General Categorization | Non-Fiction |
| Departments |
Common
|
| Keywords | Female Car Culture, Women and Automobility, Gender-Specific Mobility Behavior, Automotive Research, Women's Mobility Needs, Qualitative Market Research, Automotive Marketing, Female Consumer Behavior, Car Purchasing Decisions, Vehicle Preferences, Car Ownership, Individual Mobility, Mobility and Independence, Gender Roles in Road Traffic, Cars as Status Symbols, Emotional Attachment to Cars, Work-Related Mobility, Work-Life Balance, Environmental Awareness in the Automotive Sector, Future of Automobility |
