Glücksversprechen (Volume 3) (English shop)

Diskursive Formationen einer Verheißung

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What is happiness? There is evidently a market for answering this question, for in recent years this actually very old topic has been a permanent, richly varied guest in a range of mass media. Drawing on a sociology-of-knowledge approach to discourse analysis, this study shows how the press and self-help literature conceptualise happiness, how they charge it with content, and how they thereby play a decisive part in shaping notions of happiness.