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The Impact of Privacy Laws on Websites and Users

Hard Copy
EUR 49.90

E-book
EUR 35.50

The Impact of Privacy Laws on Websites and Users (English shop)

Julia Schmitt (Author)

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Table of Contents, PDF (910 KB)

ISBN-13 (Hard Copy) 9783736976016
ISBN-13 (eBook) 9783736966017
Language English
Page Number 190
Lamination of Cover matt
Edition 1.
Publication Place Göttingen
Place of Dissertation Frankfurt a. M.
Publication Date 2022-03-30
General Categorization Dissertation
Departments Economics
Keywords ANOVA, Banner Design, Conjoint Analyse, Consent Management Platform, Cookie Banner, Cookie Banner Designs, Datensammlung, Datenschutz, Datenschutzbedenken, Datenschutzgesetz, Datenschutzgrundverordnung, Datenschutz-Kontrolle, Datenschutzoptionen, Datenschutzverordnung, Difference-in-Differences Methode, DSGVO, Effekt der DSGVO, Einwilligung, Einwilligungsbanner, Einwilligungsbanner Design, Einwilligungsrate, Empirische Studie, Feldexperiment, Internetnutzer, Konsumentenschutz, Mittelwertvergleich, Natürliches Experiment, Nutzerdaten, Nutzerfreundlichkeit, Nutzer-Privatsphäre, Nutzerverhalten, Online Marketing, Online-Datenschutz, Opt-In, Opt-Out, Panel-Differenz-Schätzer, Persönliche Daten, Regression, Regressionsanalyse, Synthetische Kontrollgruppe, Tiefeninterviews, Websites, Zustimmungsgesuch, Conjoint Analysis, Data Collection, Privacy, Data Privacy, Privacy Concerns, Privacy Law, General Data Protection Regulation, Privacy Control, Privacy Options, Privacy Regulation, Data Privacy Regulation, Difference-in-Differences Method, GDPR, GDPR Effect, Consent, Consent Banner, Consent Banner Design, Consent Banner Designs, Consent Rate, Empirical Study, Field Experiment, Internet Users, Consumer Protection, Mean Comparison, Natural Experiment, Consumer Data, User Data, Convenience, User Privacy, User Behavior / User Behaviour, Online Privacy, Panel Difference Estimator, Personal Data, Regression Analysis, Synthetic Control Group, In-Depth Interviews, Consent Request
URL to External Homepage https://www.marketing.uni-frankfurt.de/abteilungen/marketing/professoren/skiera/team/ehemalige-doktoranden.html
Description

Policymakers worldwide draft privacy laws to increase user privacy by imposing strict legal requirements. At the same time, policymakers grant websites a degree of freedom in implementing these requirements. However, the effects of privacy laws and the granted implementation freedom on websites and users remain unclear. Yet, when drafting privacy laws, policymakers need to trade-off between increasing user privacy and limiting the harm to websites’ ability to earn revenue with the collected user data. Similarly, websites need to anticipate such effects, e.g., on their revenues, when deciding how to implement privacy laws. This dissertation encompasses three articles to shed light on the effects of privacy laws and their granted implementation freedom on websites’ revenues and user privacy, using the enforcement of the EU’s General Data Protection Regulation (GDPR). The articles show that while the GDPR has average negative effects on websites’ revenues, these effects vary across websites’ chosen implementation of GPDR. The dissertation further shows that the different implementations of the legal requirements impact user privacy. Thereby, this dissertation provides an empirical foundation of privacy laws’ effects on websites’ revenues and user privacy, aiding policymakers in evaluating or drafting privacy laws and websites in deciding how to implement them.