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The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications

Steffi Gal – Author profile



The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications
The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications
Steffi Gal
Author
ISBN-13 (Hard Copy): 978-3-86955-058-9
ISBN-13 (eBook): 978-3-73693-058-2
Price_print
EUR 23.00 EUR 21.85
Price_ebook
EUR 0.00
2009-07-23

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