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The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications

Steffi Gal – Author profile

Contributed to the following publications

The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications
The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications
Steffi Gal
Author
ISBN-13 (Hard Copy): 978-3-86955-058-9
ISBN-13 (eBook): 978-3-73693-058-2
Price_print
EUR 23.00 EUR 21.85
Price_ebook
EUR 16.10
2009-07-23

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