Cookies help us deliver our services. By using our services, you agree to our use of cookies.
De En Es
Kundenservice: +49 (0) 551 - 547 24 0

Cuvillier Verlag

Publications, Dissertations, Habilitations & Brochures.
International Specialist Publishing House for Science and Economy

Cuvillier Verlag

The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications

Hard Copy
EUR 23.00 EUR 21.85

E-book
EUR 16.10

The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications (English shop)

Steffi Gal (Author)

ISBN-13 (Printausgabe) 3869550589
ISBN-13 (Hard Copy) 9783869550589
ISBN-13 (eBook) 9783736930582
Language English
Page Number 168
Edition 1 Aufl.
Volume 0
Publication Place Göttingen
Place of Dissertation Universität Kiel
Publication Date 2009-07-23
General Categorization Dissertation
Departments Economics
Keywords Marketing, Brands, Mood-Regulation, Communication, Brand Cues, Nostalgia