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The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications (English shop)
Steffi Gal (Author)| ISBN-13 (Printausgabe) | 3869550589 |
| ISBN-13 (Hard Copy) | 9783869550589 |
| ISBN-13 (eBook) | 9783736930582 |
| Language | English |
| Page Number | 168 |
| Edition | 1 Aufl. |
| Volume | 0 |
| Publication Place | Göttingen |
| Place of Dissertation | Universität Kiel |
| Publication Date | 2009-07-23 |
| General Categorization | Dissertation |
| Departments |
Economics
|
| Keywords | Marketing, Brands, Mood-Regulation, Communication, Brand Cues, Nostalgia |
