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Jahresband 2010/11 (Volume 23) (English shop)
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Table of Contents, Datei (53 KB)
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The annual volume presents articles from various research areas of the professors of the Faculty of Business Administration and Economics at Hochschule Niederrhein. The range of topics extends from marketing issues (consumer confusion; Bluetooth marketing; buying decision styles) through regional economic aspects (living environment conditions, location requirements, locational strengths and weaknesses) and e-health issues to IT topics such as WarXing and Real Time Information Supply Chain.
| ISBN-13 (Printausgabe) | 3869558636 |
| ISBN-13 (Hard Copy) | 9783869558639 |
| ISBN-13 (eBook) | 9783736938632 |
| Final Book Format | A5 |
| Language | German |
| Page Number | 252 |
| Lamination of Cover | glossy |
| Edition | 1 Aufl. |
| Book Series | Mönchengladbacher Schriften zur wirtschaftswissenschaftlichen Praxis |
| Volume | 23 |
| Publication Place | Göttingen |
| Place of Dissertation | Göttingen |
| Publication Date | 2011-10-18 |
| General Categorization | Dissertation |
| Departments |
Economics
|
| Keywords | Consumer confusion, Bluetooth marketing, mobile marketing, PUSH campaigns, PULL campaigns, purchase decision-making styles, replication study, decision-making styles, local living environment conditions, citizen survey, location requirements, logistics companies, logistics sector, Mittlerer Niederrhein, location strengths, location weaknesses, Niederrhein, location choice, location factor, company relocation, e-health, service engineering, service typology, WarXing, security, wireless networks, WLAN, network key, DHCP server, real time information supply chain, process-oriented information logistics, operational business intelligence, OBI |
