Alters-, Perioden- und Kohorteneffekte bei der Veränderung von Konsumentenverhalten im Zeitverlauf (English shop)

Eine Anwendung der Kohortenanalyse am Beispiel konsumspezifischer Werte

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This study examines the influence of age, period, and cohort effects on consumer behavior, particularly on the development and change of consumption-specific values. The central question is to what extent differences in purchasing behavior between age groups can actually be attributed to aging processes or to shared historical experiences and societal influences. Based on the three-dimensional age-period-cohort approach, the author develops a methodology for the differentiated analysis of these influencing factors. The study applies a separation method developed by Yang et al., which is used for the first time to investigate consumption-specific values within consumer behavior research. Using empirical data, the study demonstrates that differences in consumer behavior cannot be explained solely by chronological age, but that cohort effects must also be taken into account. The findings provide valuable insights for academic consumer behavior research and marketing practice.