Cuvillier Verlag

Publications, Dissertations, Habilitations & Brochures.
International Specialist Publishing House for Science and Economy

Cuvillier Verlag

De En Es
Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Hard Copy
EUR 77.88

EUR 54.40

Influential Peers! Consumer behavior and complex business relationships in food supply chain networks (English shop)

Christoph Wiedenroth (Author)


Extract, PDF (230 KB)
Table of Contents, PDF (170 KB)

ISBN-13 (Hard Copy) 9783736979468
ISBN-13 (eBook) 9783736969469
Language English
Page Number 258
Lamination of Cover matt
Edition 1
Publication Place Göttingen
Place of Dissertation Universität Göttingen
Publication Date 2024-01-25
General Categorization Dissertation
Departments Agricultural science
Keywords Landwirtschaftliche Lebensmittelversorgungskette, Agricultural Food Supply Chain, Netzwerk der Lebensmittelversorgungskette, Food Supply Chain Network, Heterotrait-Monotrait-Verhältnis, Heterotrait–Monotrait ratio, Lebensmitteleinzelhandel, Neue Gesunde Luxuslebensmittel, New Healthy Luxury Food Products, Kurze Lebensmittel-Lieferkette, Short Food Supply Chain, Soziales Nachhaltigkeitssiegel, Small and Medium-Sized Enterprises, food supply chain networks, entrepreneurial theory, GRASPre-neurial netchain framework, multiplex relationship dynamics, strategic food supply chain decisions, smallholder entrepreneur-ship, corporate culture, strategische Entscheidungen in der Lebensmittelversorgungskette, Unternehmergeist von Kleinbauern, Unternehmenskultur, Food, socials, consumers, media, influence, supply, farmers, consumer, research, quality, marketing, journal, products, different, dynamics, knowledge, status, information, business, relationship, chain, consumption, confusion, smallholders, product, health, labels, personal, markt, entrepreneurial, case, network, framework, sustainable, characteristics, strategic, analysis, process, netchain, multiplex, behaviour, purchasing, results, theory, related, attributes, perceived, awareness, experience, perception, share, networks, management, important, development, cultural, participation, current, platforms, informations, example, graspreneunial, onlinedienste, multiple, purchase, regarding, verbraucher, elements, search, observed, trade, price  

Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.