Tierärztliche Betriebswirtschaftslehre (English shop)

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The progressive orientation of veterinary practice towards a service clearly demonstrates a structural change in the professional profile and shows the increasing importance of business management topics within veterinary medicine. The aim of this book is to develop a concept for how and with what content a business management course can be integrated into the curriculum of veterinary studies.

In order to establish a common understanding of the current state of the veterinary professional profile, the developments of veterinary activity in general and of veterinary continuing education and specialisation training in particular are analysed at the outset (Chapter 2). The subsequent discussion then focuses on the business management subject areas most relevant to veterinary medicine: marketing, practice management and financial management. Methodologically, these three overarching areas are differentiated into thematic focal points and explained in detail. The area of marketing (Chapter 3.2) is subdivided into competitive analysis, external presentation and customer management. The section on practice management (Chapter 3.3) is structured into strategic and operational planning, practice organisation, the choice of practice form, human resource management and quality management. In the third subject area, financial management (Chapter 3.4), the focal points of capital requirements, financing, veterinary billing procedures and accounting are presented in detail.

However, no new business management theories are developed for the discussion of the subject matter. The starting point is rather the existing literature of general business administration, from which those approaches are specifically elaborated and presented that, in the author’s opinion, are most suitable for teaching in veterinary studies. These theses are then modified and adapted to the specific requirements of veterinary medicine. Ultimately, the insights gained from this form the substantive basis for the syllabus presented at the end for a course entitled “Veterinary Business Administration” (Chapter 4.2). The aim of this course should be to demonstrate and make comprehensible to students of veterinary medicine the commercial and economic interrelationships within the framework of veterinary practice. The foundation of business management knowledge conveyed in this way is an essential prerequisite for being able to work successfully as a veterinarian.