Perspektiven des Food Labelling (English shop)

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In the saturated consumer societies of industrialised nations, credence attributes such as animal welfare, fair trade or climate protection are becoming increasingly important when purchasing food and other everyday consumer goods. In this context, labels are an important instrument that serves consumers as a quality signal and as a guide when shopping. Yet this popular consumer policy information instrument does not have advantages alone. Using the case study of an animal welfare label as representative of various credence attributes of food, this dissertation analyses the opportunities and risks of certification and labelling systems.