Our marketing arm stops at nothing to maximise the potential of our marketing tools. This way we can effectively market our publications. With our broad range of marketing—digital, print and mixed media—our profile is market-oriented and smartly-positioned.
Apart from e-marketing solutions such as newsletters, emails, our homepage, social media, indexing and abstracting, all members of the scientific community, scientific institutions and organisations like bookstores, libraries and so on are regularly informed regarding new releases, retail prices, special offers and news.
All special interest groups are also informed offline about Cuvillier’s latest publications by showcasing its authors’ latest works at various trade shows and conventions.
We are open to any questions or suggestions you may have—please contact us here.
ISBN/VLB/Reporting of publications
All of our publications receive an international standard book number (ISBN). As a result, your publication is available for worldwide distribution. Additionally, the publication is added to the German books in print index (Verzeichnis lieferbarer Bücher, or VLB for short) of the German Publishers and Booksellers Association. This index is available to the publishing industry in print, CD-ROM or online and is updated weekly. Prospective customers can access all necessary information using www.buchhandel.de.
All of our publications in full text with a table of contents, abstract, author’s profile, reviews and press reports (if applicable) are available on our website; this information can be sorted by technical terms and, if necessary, downloaded for a nominal fee.
The online publications are equipped with a URN number in addition to the ISBN. This functions as a digital barcode in the form of uniform resource name (URN) which is an inexpensive and painless means to find online publications with reliable references.
The data we forward to the German Library is accessible through the German National Bibliography at http://www.d-nb.de. A print version of all titles is sent to the German Library in Frankfurt and the State Library in Hannover.
All publications are added to our overall catalogue (found on our website), where a detailed, discipline-specific catalogue with full texts, tables of contents, abstract, author’s profile, reviews and press reports or advertising material—if applicable—can be found.
All new publications are listed in a separate category and are updated weekly, which also contains the details mentioned above.
Amazon and AbeBooks
In order to remain competitive in the modern publishing world, we offer our publications on online bookstores like Amazon. All titles are submitted with a short description and a cover image, reaching potential buyers across the world. We also ask of our customers to submit reviews in order to ensure further distribution and greater awareness of not only our publications, but also our publishing house. All English-language titles are also offered on the platform AbeBooks, enabling international distribution.
Our latest offering comes in the form of acquiring all or select titles as eBooks and integrating them into databases to libraries, societies, institutions, companies and bookstores. The conditions and special eBook packages can be looked through at Cuvillier E-Collection after registration.For our publication customers and their publications the E-Collection offers yet another channel for distribution—due to the improved availability of publications for specific user bases, the awareness of publications is increased and widespread publicity is guaranteed.
Information of specialized journals, press releases
We incorporated over 550 specialized journals into our database. These are continually expanded our customers are and informed about existing and new publications according to discipline. This increases the awareness of our authors in the scientific community.For specific publications we cooperate with journalists to generate press releases that are targeted to select print media in print and online versions.
Information of bookstores
Bookstores registered with us are regularly informed about new releases, price changes as well as archived publications. In cooperation with the bookstores, in some stores select titles are provided as display copies.
Information of universities, dean’s offices, institutes, libraries, MPIs, Fraunhofer Institutes
Our databases contain all German-speaking departments of universities, libraries, Max Planck Institutes and Fraunhofer Institutes that are informed about the current publications, price changes, archiving as well as news from Cuvillier Verlag. The purchasing departments of German libraries also receive this information.Our databases contain more than 100,000 addresses of figures in science and economy—which are regularly updated and maintained. As a result of our targeted, multimedia marketing strategy, we reach a large group of customers, who themselves actively play a role in both the reception as well as distribution of our publications.
Presence at congresses and SeminarsOur publications and information material are also available at the stands of scientific congresses and seminars.